Reasons for having a website
Companies spend so much creating ads, brochures and distributing them. By having a website you can skip your hassle advertisement entirely. Your customers are more interested in finding your business online.
We will help you with 6 things you should consider on your webshop. We are recognized as a top Inbound Marketing Company on DesignRush.
If you get your business mostly on networking and personal connections, most likely they also would ask about your website and how they can connect with you online. Starting an online business is easy; it is then the online visibility and the marketing that will seal the deal with you and the customers.
When deciding to have your own website for your business, it is always great to consider on search engine optimization or SEO, social media marketing, content marketing, online marketing, local listing directories and more.
First have your website designed in relevance to your niche, when you choose a website layout, make sure that it is easy to use, easy to search on products, easy to navigate from page to page and can be viewed no matter if you are using mobile phone, tablet or a computer.
Here are things you should consider on your web shop
Choose the system carefully
Choose a system that is popular, well supported and a good team working behind it. If you want to avoid all the hassle on designing a website, you should consider hiring web designers to do the work for you, and provide the needed information and files that they need.
However, it is important that you talk to your web shop designer on how you want your web shop system to be.
As mentioned above, Search Engine Optimization is big part of having a website. Use relevant keywords, Meta description and content on your website.
Be creative and unique
Unless you are producing your own products, there is a good chance you are using product feeds, including descriptions and photographs supplied by the manufacturer. However, it is best that you have a creative and unique product description and put your own spin on them.
Research your competitors
You can come up with great ideas on what not and what to include on your website by researching on your competitors and how they handle and how they designed their website. If they are well-designed and doing well, think long and hard whether you can compete with them, and what can you do to make your web shop different and unique from your competitors.
Social media activity
Social media is one of the platforms that enable you free promotions, however if you publish ads on your network that will cost you. However, for instance Facebook Ads, are known to be very effective and inexpensive way to get your products on Facebook Newsfeed, with target audience, location and age group. On your website, you can add your Facebook page and activity on your Facebook group, giving your visitors an idea that your products are known on social media as well.
The key to social media is providing your network informative contents, you have to be interesting and outstanding, so people want to follow you.
Another thing you want to attract on your website, is your customer care. Make the experience in buying from your web shop a remarkable experience. A Forrester Research states that 45% of consumers abandon web shops if their questions or concerns are not addressed quickly.
Never underestimate the power of customer care; buying experiences are based on how the customer feels and how they are being treated.
You do not a need a huge amount of money to attract new customers, the most important thing is to be creative and give your customers the web shop that will satisfy their shopping.
Should we help you get a good webshop?
Contact us for a non-mandatory chat:
Phone: 88 37 47 88