Facebook Ads versus Boosted Post
So you have finally been acquainted with Facebook advertising, and just when you thought all of it was as simple as that, you suddenly find out about that there are two kinds of ads: boosted posts and Facebook ads. You ask yourself, what the difference between the two is and which is more effective for your business. In this article, we’re going to answer those questions for you:
What is a boosted post?
Have you ever scrolled down your timeline and came across a post from a page you didn’t follow? Then you see the word “sponsored” written in the post. Well, that’s what a boosted post is. But it is much more than that. Before you start a boosting a post, you must first plan a budget you want to allocate for that certain post. This is a feature only business pages have access to, so not everyone can boost their posts.
What does it do?
Let us take for example one of your page’s regular posts. They will only reach those people who have liked or followed your page, and not even everything on your page will be seen unless they customized their notification settings. Boosting a post allows you to reach a much larger audience of your choice. This means that you may appear on the news feed of people who fit in the target audience you’ve set regardless of whether or not they subscribed to your page.
Boosted posts are the way to go if you want to garner audience engagement such as post likes, shares and comments.
However, if you have a more specific and customized promotional goal, Facebook ads might be the way to go for you.
What are Facebook Ads?
Facebook ads are a bit different because they are a more advanced way to advertise on Facebook and will require a Facebook ad manager account.
They offer a wide number of options for advertising compared to boosted posts. Aside from that, you may choose the type of ad you will use based on the goal of your campaign. The options include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views and local awareness ads.
Another good thing about Facebook ads is that you may add a “call to action” button of your choice such as “Visit Us”, “Create An Account” or “Subscribe Now”.
So which one is better for promotion?
Neither one is better than the other because both are good, but work better for different goals. You will be able to choose once you have clearly established a goal you want to achieve, the budget you are willing to spend, and the audience you want to reach. This way, you can customize your ads better towards that certain goal.
Facebook is a great platform to advertise your business. But relying on reaching your target audience organically may take too long or may be ineffective. This is where boosted posts and Facebook ads can be extremely helpful. If you are still some questions in your head, you may ask assistance from an expert.
Should we help you get started with Facebook Ads for your business?
Contact us for a non-binding chat: